Financial Education

At the intersection of ambition, vision, and relentless dedication stands Steve Mayer, the mastermind behind SD Mayer & Associates. With San Francisco as its backdrop, this accounting, consulting, and wealth management firm is a testament to Steve’s visionary spirit and unwavering commitment to excellence.

Before embarking on his journey with SD Mayer, Steve helmed the ship at Burr Pilger Mayer (BPM) as its CEO. His leadership acumen extended far beyond the accounting domain, with ventures spanning the eclectic realms of gastronomy, banking, and literature. From co-founding Presidio Bank to owning a slice of Books Inc., and even diving into the bustling restaurant scene, Steve’s entrepreneurial flair is evident in every endeavor.

Yet, what truly amplifies Steve’s professional prowess is his holistic approach. With an expansive career that encompasses accounting, consulting, and wealth management, he offers a rare 360-degree perspective. Whether it’s the intricate nuances of tax and accounting, strategic mergers and acquisitions, or guiding businesses with visionary advisory services, Steve is the quintessential professional his clients rely upon.

Beyond his business ventures, Steve’s heart beats for the community. Over four enriching decades, he has poured his time, energy, and passion into more than 15 non-profit boards. Noteworthy stints include the San Francisco Chamber of Commerce, the influential Bay Area Council, and the halls of Riordan High School, underscoring his commitment to giving back. The creation of the 5 Buckets Foundation is the legacy he leaves to future young adults seeking financial literacy education.

A man of letters, Steve has also penned three books, sharing his insights, experiences, and expertise with a wider audience. On the home front, San Mateo resonates with the joyous echoes of his family life, where he cherishes moments with his wife of over three decades and their three children.

And if there were any doubts about Steve’s zest for life, they were put to rest when, at 60, he embraced the grueling challenge of an Ironman. Not just a feat of physical endurance, it symbolized his indomitable spirit, proving that age is merely a number when one’s spirit remains unyielding.

In Steve Mayer, one witnesses the remarkable fusion of a visionary leader, a community pillar, and a man deeply committed to every facet of life.

Pei-Ling Lee serves as the Programs and Partnerships Manager at the 5 Buckets Foundation, a nonprofit dedicated to empowering individuals at the start of their personal financial journeys with the knowledge and tools for lifelong financial success.  

With a rich background in trauma-informed coaching and integrative wellness, Pei-Ling views financial literacy as a cornerstone of overall well-being. Her passion particularly shines as she guides individuals to develop a healthier, more mindful relationship with money.  

A Bay Area native, Pei-Ling graduated summa cum laude from Boston College and furthered her studies abroad at the London School of Economics. She is an RYT-200 certified yoga teacher and a Mastery Method trained coach, bringing a holistic perspective to financial literacy education.

In the world of finance and wealth management, few names resonate as harmoniously as Dan’s. With a legacy spanning over three decades in the heart of the San Francisco Bay Area’s finance realm, he stands as a beacon for expertise and human-centric leadership.

Dan’s journey is nothing short of illustrious. Beginning with the prestigious KPMG, where the pillars of finance and auditing are held to the highest standards, he honed his foundational skills. This foundation led him to global giants such as Nokia, where he grappled with the intricacies of international finance and operations. His stint at the New York Life Insurance Company and Eagle Strategies further enriched his proficiency, driving him deeper into the realms of wealth management and insurance intricacies.

But what truly sets Dan apart isn’t just his extensive experience or knowledge. It’s his rare blend of technical prowess combined with an innate ability to connect. In an industry that can often be perceived as cold or purely transactional, Dan infuses warmth. He doesn’t just crunch numbers; he builds relationships. He doesn’t just strategize; he listens. His financial acumen isn’t just about money; it’s about dreams, hopes, and aspirations.

This engaging leadership style, where communication isn’t just a tool but a core tenet, has helped him forge bonds with individuals across the board. From fresh recruits to seasoned professionals, clients to partners, Dan’s approach is consistently genuine and heartfelt. He isn’t just a financial expert; he’s a guide, a mentor, and often, a friend.

With Dan, wealth management isn’t just about accumulating wealth. It’s a holistic approach that sees beyond the numbers. His goal isn’t limited to the black and white of balance sheets but extends to the colorful dreams and ambitions of his clients. It’s this unique perspective that has, time and again, led his clients towards achieving their financial objectives, anchored firmly in trust and mutual respect.

As he continues to shape the world of finance and wealth management in the Bay Area, Dan’s legacy will be remembered not just for his financial brilliance but also for his commitment to building genuine human connections. In Dan, the world sees a testament to the idea that finance, when married to empathy, can indeed be a force for good.

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SECURITIES AND ADVISORY DISCLOSURE:

Securities offered through Valmark Securities, Inc. Member FINRA, SIPC. Fee based planning offered through SDM Advisors, LLC. Third party money management offered through Valmark Advisers, Inc a SEC registered investment advisor. 130 Springside Drive, Suite 300, Akron, Ohio 44333-2431. 1-800-765-5201. SDM Advisors, LLC is a separate entity from Valmark Securities Inc. and Valmark Advisers, Inc. 

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Blending the precision of a golfer with the analytical mindset of a financial advisor, Cody stands as a pillar of dedication, commitment, and strategic vision in his role as a Senior Financial Advisor at SD Mayer. His specialty lies in curating all-encompassing financial plans – meticulously designed blueprints that illuminate the path to a secure and prosperous future for clients and their families.

Bound by a fiduciary duty, Cody’s dedication extends beyond the professional realm, ensuring he always champions the best interests of his clients. His approach is rooted in the philosophy of personalization. He dives deep into understanding the singular goals, dreams, and aspirations of each client, crafting a financial strategy that seamlessly aligns with their envisioned success. Beyond individuals, Cody’s expertise spans to small businesses, assisting them in orchestrating, managing, and servicing corporate retirement plans with the same zeal and precision.

What truly sets Cody apart is his riveting journey prior to joining SD Mayer. With a past that resonates with the thrilling greens and fairways of professional golf, Cody has played on esteemed tours spanning South Africa, Europe, and Canada. Golf, a game that demands patience, precision, and unwavering focus, has ingrained in him the principles of dedication, strategic decision-making, and an unparalleled attention to detail. He seamlessly marries these attributes from his golfing career with his financial advisory role, offering clients a distinct experience infused with a champion’s mindset and approach.

With Cody, it’s not just about the numbers; it’s about harnessing the power of strategy, dedication, and passion to shape financial futures. As he once navigated the complexities of golf courses, he now guides clients through the intricate pathways of wealth management, ensuring a swing that’s always aimed at success.

SECURITIES AND ADVISORY DISCLOSURE:

Securities offered through Valmark Securities, Inc. Member FINRA, SIPC. Fee based planning offered through SDM Advisors, LLC. Third party money management offered through Valmark Advisers, Inc a SEC registered investment advisor. 130 Springside Drive, Suite 300, Akron, Ohio 44333-2431. 1-800-765-5201. SDM Advisors, LLC is a separate entity from Valmark Securities Inc. and Valmark Advisers, Inc. 

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